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firm profile

Principal Advised Services

RIA Des Moines, IA CRD 297324 Last verified October 2026

Overview

Principal Advised Services is an SEC registered investment adviser based in Des Moines, IA, registered since 2018. It reports $1.4B in assets under management across 23,164 accounts, with 383 employees. It has 224 investment adviser representatives.

Reported AUM
$1.4B
Discretionary
100%
Accounts
23,164
Average account
$61.4K
Employees
383
Advisory reps
224
Registered since
2018
Jurisdictions
51

As reported in the firm's July 2026 filing.

Contact

1 phone number on file

Practice

Services
  • Financial Planning
  • Individuals or Small Business
Client types
  • High Net Worth Individuals
  • Individuals
Fee structure
Fixed Fees and Percentage of Assets. Sponsors a wrap fee program.

Executive officers 3 of 20

17 more executive officers, with direct contact details

Advisory reps 3 of 224

221 more advisory reps, with emails, phones and branch locations

Location

Headquarters
655 9th St
Des Moines, IA 50392
County
Polk
Metro area
Des Moines-West Des Moines, IA
Region
Midwest

Registrations

Every state, with registration dates

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