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firm profile

Principal Asset Management

RIA Des Moines, IA CRD 109002 Last verified October 2026

Overview

Principal Asset Management is an SEC registered investment adviser based in Des Moines, IA, registered since 1998. It reports $428B in assets under management across 8,169 accounts, with 1,394 employees. It has 123 investment adviser representatives.

Reported AUM
$428B
Discretionary
98%
Accounts
8,169
Average account
$52.4M
Employees
1,394
Advisory reps
123
Registered since
1998
Jurisdictions
52

As reported in the firm's May 2026 filing.

Contact

1 phone number on file

Practice

Services
  • Educational Seminars
  • Individuals or Small Business
  • Management for Investment Companies
  • Other Advisory Services
  • Portfolio Management for Businesses or Institutional Clients
  • Selection of Other Advisors
Client types
  • Banks or Thrifts
  • Charities and Non-Profits
  • Corporations/Businesses
  • Government
  • High Net Worth Individuals
  • Individuals
  • Insurance Companies
  • Investment Companies
  • Pension/Profit Sharing Plan
  • Pooled Investment Vehicles
Fee structure
Fixed Fees, Other Fees, Percentage of Assets and Performance-Based Fees. Sponsors a wrap fee program.

Executive officers 3 of 12

  • Simon Alexander McKay Strategic Advisor to Chief Executive Officer CRD 4550744
  • Barbara Wenig Chief Business Officer CRD 5412981
  • George Peter Maris Chief Investment Officer, Global Head of Equities CRD 5899106

9 more executive officers, with direct contact details

Advisory reps 3 of 123

120 more advisory reps, with emails, phones and branch locations

Location

Headquarters
801 Grand Ave
Des Moines, IA 50309
County
Polk
Metro area
Des Moines-West Des Moines, IA
Region
Midwest

Registrations

Every state, with registration dates

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