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firm profile

Madison Asset Management

RIA Madison, WI CRD 130874 Last verified October 2026

Overview

Madison Asset Management is an SEC registered investment adviser based in Madison, WI, registered since 2004. It reports $4.9B in assets under management across 36 accounts, with 92 employees. It has 1 investment adviser representatives.

Reported AUM
$4.9B
Discretionary
100%
Accounts
36
Average account
$135M
Employees
92
Advisory reps
1
Registered since
2004
Jurisdictions
53

As reported in the firm's March 2026 filing.

Contact

1 phone number on file

Practice

Services
  • Individuals or Small Business
  • Management for Investment Companies
  • Portfolio Management for Businesses or Institutional Clients
Client types
  • Banks or Thrifts
  • Investment Companies
  • Pension/Profit Sharing Plan
Fee structure
Fixed Fees and Percentage of Assets

Executive officers 3 of 8

  • Steven Allan Carl Chief Distribution Officer, Chairman of the Executive Committee, Board Member CRD 2749848
  • Jill Manternach Friedow Chief Technology Officer CRD 5745793
  • Mark Dana Henrickson Chief Financial Officer CRD 4667962

5 more executive officers, with direct contact details

Advisory reps 1 of 1

Location

Headquarters
550 Science Dr
Madison, WI 53711
County
Dane
Metro area
Madison, WI
Region
Midwest

Registrations

Every state, with registration dates

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