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Madison Investment Advisors, LLC

RIA Madison, WI CRD 110297 Last verified October 2026

Overview

Madison Investment Advisors, LLC is an SEC registered investment adviser based in Madison, WI, registered since 1996. It reports $13.8B in assets under management across 16,164 accounts, with 92 employees. It has 20 investment adviser representatives.

Reported AUM
$13.8B
Discretionary
100%
Accounts
16,164
Average account
$856K
Employees
92
Advisory reps
20
Registered since
1996
Jurisdictions
53

As reported in the firm's March 2026 filing.

Contact

1 phone number on file

Practice

Services
  • Financial Planning
  • Individuals or Small Business
  • Other Advisory Services
  • Pension Consulting
  • Portfolio Management for Businesses or Institutional Clients
  • Selection of Other Advisors
Client types
  • Banks or Thrifts
  • Charities and Non-Profits
  • Corporations/Businesses
  • Government
  • High Net Worth Individuals
  • Individuals
  • Insurance Companies
  • Pension/Profit Sharing Plan
Fee structure
Fixed Fees and Percentage of Assets. Sponsors a wrap fee program.

Executive officers 3 of 8

  • Steven Allan Carl Chief Distribution Officer, Chairman of Executive Committee, Board Member CRD 2749848
  • Jill Manternach Friedow Chief Technology Officer CRD 5745793
  • Mark Dana Henrickson Chief Financial Officer CRD 4667962

5 more executive officers, with direct contact details

Advisory reps 3 of 20

17 more advisory reps, with emails, phones and branch locations

Location

Headquarters
550 Science Dr
Madison, WI 53711
County
Dane
Metro area
Madison, WI
Region
Midwest

Registrations

Every state, with registration dates

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