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firm profile

West Michigan Advisors

RIA Holland, MI CRD 312073 Last verified October 2026

Overview

West Michigan Advisors is an SEC registered investment adviser based in Holland, MI, registered since 2021. It reports $781M in assets under management across 2,993 accounts, with 23 employees. It has 17 investment adviser representatives.

Reported AUM
$781M
Discretionary
100%
Accounts
2,993
Average account
$261K
Employees
23
Advisory reps
17
Registered since
2021
Jurisdictions
13

As reported in the firm's July 2026 filing.

Contact

1 phone number on file

Practice

Services
  • Financial Planning
  • Individuals or Small Business
  • Pension Consulting
  • Periodicals or Newsletters
  • Selection of Other Advisors
Client types
  • High Net Worth Individuals
  • Individuals
Fee structure
Fixed Fees, Hourly Charges, Percentage of Assets and Subscription Fees

Executive officers 3 of 6

  • Aaron Michael Clark Member, Chief Executive Officer, Managing Partner CRD 5346975
  • Lonny Scott Elfenbein Chief Compliance Officer CRD 2937038
  • Ryan Michael Gorman Chief Investment Officer CRD 6093708

3 more executive officers, with direct contact details

Advisory reps 3 of 17

14 more advisory reps, with emails, phones and branch locations

Location

Headquarters
301 Hoover Blvd Ste 300
Holland, MI 49423
County
Ottawa
Metro area
Grand Rapids-Kentwood, MI
Region
Midwest

Registrations

Every state, with registration dates

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