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firm profile

Whitney & Company

RIA Rochester, NY CRD 117307 Last verified October 2026

Overview

Whitney & Company is an SEC registered investment adviser based in Rochester, NY, registered since 2001. It reports $1.5B in assets under management across 1,885 accounts, with 12 employees. It has 9 investment adviser representatives.

Reported AUM
$1.5B
Discretionary
100%
Accounts
1,885
Average account
$791K
Employees
12
Advisory reps
9
Registered since
2001
Jurisdictions
14

As reported in the firm's September 2026 filing.

Contact

1 phone number on file

Practice

Services
  • Financial Planning
  • Individuals or Small Business
Client types
  • High Net Worth Individuals
  • Individuals
Fee structure
Fixed Fees and Percentage of Assets

Executive officers 3 of 6

3 more executive officers, with direct contact details

Advisory reps 3 of 9

6 more advisory reps, with emails, phones and branch locations

Location

Headquarters
959 Panorama Trl S Ste 190
Rochester, NY 14625
County
Monroe
Metro area
Rochester, NY
Region
Northeast

Registrations

Every state, with registration dates

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