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Principal Securities, Inc.

BDRIA Des Moines, IA CRD 1137 Last verified October 2026

Overview

Principal Securities, Inc. is a Broker Dealer and registered investment adviser based in Des Moines, IA, registered since 1968. It reports $17B in assets under management across 68,981 accounts, with 1,464 employees. Its 2,784 registered representatives work across 474 branch offices in 45 states.

Reported AUM
$17B
Discretionary
83%
Accounts
68,981
Average account
$247K
Employees
1,464
Registered reps
2,784
Branch offices
474
Registered since
1968

As reported in the firm's March 2026 filing.

Contact

1 phone number on file

Practice

Services
  • Educational Seminars
  • Financial Planning
  • Individuals or Small Business
  • Pension Consulting
  • Portfolio Management for Businesses or Institutional Clients
  • Selection of Other Advisors
Client types
  • Charities and Non-Profits
  • Corporations/Businesses
  • High Net Worth Individuals
  • Individuals
  • Pension/Profit Sharing Plan
Fee structure
Fixed Fees, Hourly Charges, Other Fees and Percentage of Assets. Sponsors a wrap fee program.
Products and services
  • Alternative Investments
  • Corporate Bonds
  • Derivatives
  • Insurance
  • Investment Advisory Services
  • Kiosk Activities - Bank
  • Kiosk Activities - Insurance
  • Limited Partnerships Primary Distributions
  • Municipal Securities Broker
  • Municipal Securities Dealer
  • Mutual Fund/Retailer
  • Mutual Funds
  • 7 more

Executive officers 3 of 12

9 more executive officers, with direct contact details

Registered reps 3 of 2,784

2,781 more registered reps, with emails, phones and branch locations

Location

Headquarters
711 High St
Des Moines, IA 50392
County
Polk
Metro area
Des Moines-West Des Moines, IA
Region
Midwest
Branch offices
474 in 45 states, including Orlando, FL, Charlotte, NC and Tampa, FL

Registrations

  • SEC registered, corporation formed in Iowa
  • Registered in 52 jurisdictions
  • Website: principal.com

Every state, with registration dates

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