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firm profile

Ameritas Advisory Services, LLC

RIA Lincoln, NE CRD 317245 Last verified October 2026

Overview

Ameritas Advisory Services, LLC is an SEC registered investment adviser based in Lincoln, NE, registered since 1984. It reports $13.7B in assets under management across 45,299 accounts, with 797 employees. It has 548 investment adviser representatives.

Reported AUM
$13.7B
Discretionary
52%
Accounts
45,299
Average account
$303K
Employees
797
Advisory reps
548
Registered since
1984
Jurisdictions
51

As reported in the firm's July 2026 filing.

Contact

1 phone number on file

Practice

Services
  • Educational Seminars
  • Financial Planning
  • Individuals or Small Business
  • Pension Consulting
  • Portfolio Management for Businesses or Institutional Clients
  • Selection of Other Advisors
Client types
  • Charities and Non-Profits
  • Corporations/Businesses
  • High Net Worth Individuals
  • Individuals
  • Insurance Companies
  • Pension/Profit Sharing Plan
Fee structure
Fixed Fees, Hourly Charges, Other Fees and Percentage of Assets. Sponsors a wrap fee program.

Executive officers 3 of 9

  • Matthew John Kinsella Vice President, Chief Compliance Officer CRD 5217108
  • Kelly Jay Halverson Member, Board of Directors CRD 7977580
  • Michele Xiaoming Wu Board of Directors CRD 7579071

6 more executive officers, with direct contact details

Advisory reps 3 of 548

545 more advisory reps, with emails, phones and branch locations

Location

Headquarters
5900 O St
Lincoln, NE 68510
County
Lancaster
Metro area
Lincoln, NE
Region
Midwest

Registrations

Every state, with registration dates

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