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firm profile

Midwest Financial Associates, Inc.

RIA Rockford, IL CRD 158573 Last verified October 2026

Overview

Midwest Financial Associates, Inc. is an SEC registered investment adviser based in Rockford, IL, registered since 2011. It reports $124M in assets under management across 632 accounts, with 4 employees. It has 2 investment adviser representatives.

Reported AUM
$124M
Discretionary
100%
Accounts
632
Average account
$196K
Employees
4
Advisory reps
2
Registered since
2011
Jurisdictions
6

As reported in the firm's July 2026 filing.

Contact

1 phone number on file

Practice

Services
  • Financial Planning
  • Individuals or Small Business
  • Pension Consulting
  • Portfolio Management for Businesses or Institutional Clients
Client types
  • Corporations/Businesses
  • High Net Worth Individuals
  • Individuals
  • Pension/Profit Sharing Plan
Fee structure
Percentage of Assets

Executive officers 1 of 1

Advisory reps 2 of 2

Location

Headquarters
4615 E State St Ste 102
Rockford, IL 61108
County
Winnebago
Metro area
Rockford, IL
Region
Midwest

Registrations

  • SEC registered
  • Registered in 6 jurisdictions

Every state, with registration dates

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