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firm profile

Straightline

RIA Troy, MI CRD 127401 Last verified October 2026

Overview

Straightline is an SEC registered investment adviser based in Troy, MI, registered since 2004. It reports $1.2B in assets under management across 4,752 accounts, with 11 employees. It has 10 investment adviser representatives.

Reported AUM
$1.2B
Discretionary
97%
Accounts
4,752
Average account
$246K
Employees
11
Advisory reps
10
Registered since
2004
Jurisdictions
34

As reported in the firm's July 2026 filing.

Contact

1 phone number on file

Practice

Services
  • Educational Seminars
  • Financial Planning
  • Individuals or Small Business
  • Other Advisory Services
  • Portfolio Management for Businesses or Institutional Clients
  • Selection of Other Advisors
Client types
  • Charities and Non-Profits
  • Corporations/Businesses
  • High Net Worth Individuals
  • Individuals
Fee structure
Fixed Fees, Other Fees and Percentage of Assets

Executive officers 3 of 4

1 more executive officer, with direct contact details

Advisory reps 3 of 10

7 more advisory reps, with emails, phones and branch locations

Location

Headquarters
165 Kirts Blvd Ste 100
Troy, MI 48084
County
Oakland
Metro area
Detroit-Warren-Dearborn, MI
Region
Midwest

Registrations

Every state, with registration dates

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