firm profile

Guided Choice Asset Management, Inc.

RIA Reno, NV CRD 112674 Last verified October 2026

Overview

Guided Choice Asset Management, Inc. is an SEC registered investment adviser based in Reno, NV, registered since 2002. It reports $8.5B in assets under management across 84,744 accounts, with 22 employees.

Reported AUM: $8.5B
Discretionary: 100%
Accounts: 84,744
Average account: $101K
Employees: 22
Registered since: 2002
Jurisdictions: 1

As reported in the firm's March 2026 filing.

Contact

1 phone number on file

Practice

Services: Financial Planning
Individuals or Small Business
Pension Consulting
Portfolio Management for Businesses or Institutional Clients
Client types: Individuals
Pension/Profit Sharing Plan
Fee structure: Fixed Fees, Other Fees and Percentage of Assets

Executive officers 3 of 5

Sherrie Ellen Grabot Chief Executive Officer CRD 1659817
Deirdre Le'Aalohalani Myers Chief Compliance Officer CRD 5124602
Ganlin Xu Chief Investment Officer CRD 2072402

2 more executive officers, with direct contact details

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Location

Headquarters: 200 S Virginia St Ste 310
Reno, NV 89501
County: Washoe
Metro area: Reno, NV
Region: West

Registrations

SEC registered
Registered in 1 jurisdiction
Website: 3nickels.com

Every state, with registration dates

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