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firm profile

First Heartland Consultants, Inc.

RIA Lake St Louis, MO CRD 110377 Last verified October 2026

Overview

First Heartland Consultants, Inc. is an SEC registered investment adviser based in Lake St Louis, MO, registered since 1994. It reports $2.1B in assets under management across 9,610 accounts, with 96 employees. It has 99 investment adviser representatives.

Reported AUM
$2.1B
Discretionary
90%
Accounts
9,610
Average account
$217K
Employees
96
Advisory reps
99
Registered since
1994
Jurisdictions
52

As reported in the firm's July 2026 filing.

Contact

1 phone number on file

Practice

Services
  • Educational Seminars
  • Financial Planning
  • Individuals or Small Business
  • Pension Consulting
  • Periodicals or Newsletters
  • Portfolio Management for Businesses or Institutional Clients
  • Selection of Other Advisors
Client types
  • Charities and Non-Profits
  • Corporations/Businesses
  • High Net Worth Individuals
  • Individuals
  • Pension/Profit Sharing Plan
Fee structure
Fixed Fees, Hourly Charges and Percentage of Assets. Sponsors a wrap fee program.

Executive officers 3 of 5

2 more executive officers, with direct contact details

Advisory reps 3 of 99

  • Augustus W Abel III Insurance Agent · Registered Rep · Investment Adviser Rep CRD 3176436
  • Carrie E Baalman Insurance Agent · Registered Rep · Investment Adviser Rep CRD 2379904
  • David E Babulic Insurance Agent · Registered Rep · Investment Adviser Rep CRD 5115131

96 more advisory reps, with emails, phones and branch locations

Location

Headquarters
4101 Lake Saint Louis Blvd
Lake St Louis, MO 63367
County
Saint Charles
Metro area
St. Louis, MO-IL
Region
Midwest

Registrations

  • SEC registered
  • Registered in 52 jurisdictions
  • Website: joinfhc.com

Every state, with registration dates

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